Social Share Image with Text that says "Your web page is too busy: Too Many Distractions = Fewer Conversions" with the Ivingo Creative logo at the bottom

How Poor Page Design is Killing Your Conversions

The Problem: Your Web Page Design is Working Against You

You’ve done everything right—you’ve got traffic, a compelling offer, and a clear call to action. But people still aren’t converting.

One big reason? Your web page design is filled with distractions.

  • Overcrowded layouts make it hard to focus
  • Too many images compete for attention
  • Blocks of long-winded text overwhelm visitors
  • Inconsistent fonts, colors, and tiny text hurt readability

When your page is visually overwhelming, visitors don’t know where to look—or what to do next. Instead of following your intended path (clicking that CTA button), they get frustrated and leave.

Why Your Web Page Design Matters for Conversions

A cluttered, confusing page doesn’t just look bad—it kills conversions.

Think about it this way:

Imagine walking into a store where the shelves are crammed, the signs contradict each other, and there’s no clear checkout line. Would you stick around? Probably not.

Your web page design needs to create a clear, distraction-free path for visitors to follow. If they have to work too hard to figure out what to do, they won’t convert.

How to Fix Your Web Page Design for Better Conversions

The good news? You don’t need a full redesign to fix this—you just need to simplify. A few intentional changes can make a huge impact on your conversion rate. Here’s how:

Limit Distractions

Every element on your page should have a purpose. Take a step back and ask yourself: Does this image, button, or text block help guide visitors toward my goal? If not, it’s probably clutter. Remove unnecessary images, extra buttons, and anything that pulls focus away from your call-to-action (CTA).

Use White Space Effectively

White space isn’t just “empty space”—it’s a powerful design tool. It helps break up content, makes your CTA stand out, and gives the visitor’s eyes a natural flow to follow. If your page looks crammed, give your elements some breathing room.

White Space does not mean “white background.” Let’s clear this up—white space isn’t about having a stark white background. It’s about breathing room. White space (also called negative space) is simply the empty areas around text, images, and elements on your page. It doesn’t have to be white—it can be any background color, a gradient, or even a subtle pattern. The key is that it provides visual separation and helps guide the visitor’s eye to what’s important.

So don’t feel like you need to strip your site down to a white background to get this right. Just focus on spacing elements properly, avoiding clutter, and making sure your content has room to stand out.

Stick to One Primary CTA

his one’s big. If you have multiple CTAs (e.g., “Buy Now” and “Learn More” and “Subscribe”), you’re making visitors think too much. Pick one primary action you want them to take and make it obvious. If you must include secondary actions, make sure they don’t compete visually. Read our blog post about how to Use CTAs that actually convert here.

Make Text Readable

If visitors have to squint or struggle to read your content, they’ll leave. Keep font sizes large enough (16px is a good baseline for body text), stick to two or three complementary fonts, and ensure there’s enough contrast between text and background. No one wants to decode a puzzle just to figure out what your website says.

PS: Double check to make sure your body font is readable on mobile! This is a big pain point we see too often when we do audits.

Use Fewer, More Impactful Images

Images can enhance your message, but too many can overwhelm or confuse visitors. Instead of stuffing your page with visuals, choose a few high-quality images that directly support your message. Ask yourself: Does this image make the page clearer, or is it just filling space? If it’s not serving a purpose, it’s time to go.

Quick Action Step: Clean Up Your Web Page Today

Remember, the goal isn’t to strip your page down to nothing—it’s to create clarity. A simple, well-structured design helps visitors focus on what matters: taking action.

Look at your landing page right now. Pick ONE distracting element—an unnecessary image, a block of extra text, or a competing CTA—and remove it.

Pro tip: If you’re not sure what’s distracting, ask a friend or colleague to take a quick look. If their eyes aren’t immediately drawn to your CTA, you need to simplify your design.

Better web page design = more conversions. It’s that simple!

Founder CJ of Ivingo Creative

Hey! I’m CJ.

I’m a web designer who turned a passion for marketing into a business that helps brands thrive online.

The thing is, I know where you are. Before Ivingo Creative, I ran a tent and event rental company with my husband and learned how to bring our company to the top of the search rankings in a niche market. Now, I share my knowledge with others.

I love a good scratch-made margarita, amusement parks with my family, and the thrill of a perfectly optimized website. My goal is to create online experiences that drive results and help you build a site that works for you every day!

Your Website Deserves Better

Stop leaving money on the table with a website that’s not pulling its weight.

Our Monthly Optimization Package is designed to fix that—improving SEO, increasing conversions, and driving growth.

Ready to get started?

Hire Us

More insights, more leads, more growth. Check out these related topics!

How to Simplify Your Service Offerings to Convert More Leads

When potential clients visit your website, are they confidently choosing a service—or leaving because they’re overwhelmed? Decision fatigue is real, and too many service options can actually hurt your conversions. Instead of making a choice, visitors freeze, hesitate, and ultimately bounce.

How to Write a Clear Value Proposition That Converts

If a visitor lands on your website and can’t instantly understand what you do and why it matters, they won’t stick around. Your value proposition should be clear, compelling, and customer-focused—so people immediately know they’re in the right place. In this post, we’ll break down how to craft a value proposition that grabs attention and turns visitors into customers.

How to Use CTAs That Actually Convert (Without Confusing Your Customers)

Your website’s call to action (CTA) is the difference between a visitor leaving and a visitor becoming a customer. But too many businesses either bury their CTA, make it weak and generic, or overload their site with too many competing options. In this post, we’ll show you how to create a strong, action-oriented CTA that guides visitors to take the next step—without hesitation.

How to Use StoryBrand Marketing for a High-Converting Website

Most websites fail because they confuse visitors instead of guiding them toward action. The StoryBrand framework simplifies your messaging so customers instantly understand what you do and why it matters. In this guide, we’ll break down how to apply StoryBrand principles to your website design—so you can create a site that actually converts.