A high-converting landing page begins with a laser-focused objective. Unlike a homepage, which may serve as an introduction to your brand, a landing page should focus on one specific action. Too often, businesses try to accomplish too many things on a single page,...
What Is a Social Share Image? If you've ever shared a link on social media and noticed a blank or random image in the preview, you're not alone. This common issue happens when a website doesn't have a social share image set up. So, what is a social share image? It’s...
Your website is supposed to be one of your best tools for growing your business. But if you’ve ever felt like your website just isn’t working the way it should, please know that you’re not alone! Many established businesses have websites that look fine on the surface...
Why Website Breakpoints Matter Visitors will access your website across a variety of devices from their smartphone to their tablet to laptop and even their larger desktop monitors! To make sure there is a seamless browsing experience across all devices, responsive web...
The way people search is changing dramatically. Gone are the days of typing fragmented phrases like "best website redesign company Chicago." Instead, users are having conversations with search engines, asking questions like "Who can help me redesign my website to...
As a business owner, your website should be your hardest-working employee, operating 24/7 to bring in leads, drive sales, and showcase your brand. But too often, websites become a source of frustration instead of a tool for growth. This is what I call the Website Pain...
The holiday shopping season is here, and with it comes a surge of online shoppers looking for the best deals—mostly on their mobile devices. In fact, over 70% of holiday sales happen on mobile, making mobile-friendliness a non-negotiable for your website. If your site...
Have you noticed how more people are using AI tools like ChatGPT to find quick answers and helpful information? Now that ChatGPT can search the web, there’s a new way your website can show up in search results. But how do you make sure it does? Let’s break down what...
When it comes to building websites, WordPress is my go-to platform. But what some people might not understand is how much I design on Wordpress with the powerful Divi theme and page builder by Elegant Themes. After over a decade of using Divi, I’ve come to appreciate...
The true point of a headline is to capture the attention and entice the reader to learn more. It's the first impression a reader gets of your content, and it serves several important functions in both marketing and web design in order to increase the conversion rate...